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Marco Antonio Soriano

4th generation, CEO & Chairman, The Soriano Group & Family Office

As the fourth-generation steward of The Soriano Group & Family Office—a powerhouse founded in 1939 by his grandfather, the Marqués de Ivanrey, Ricardo Soriano—Marco stands at the forefront of a family enterprise that has evolved from pioneering Spain’s first motorcycle brand in the 1930s to a global conglomerate generating €2.8 billion in revenue as recently as 2022. Under his dynamic leadership as CEO and Chairman, the group has masterfully navigated strategic mergers, acquisitions, private equity ventures, and expansions into high-impact sectors like sustainable energy, telecommunications, cybersecurity, and electric mobility.

A graduate of NYU Stern School of Business, Marco is the driving force behind Soriano Motori Corp, where he has resurrected the iconic Soriano brand with premium electric motorcycles and bicycles that marry luxury lifestyle, metaverse integration, and eco-conscious engineering—boasting industry-leading ranges of up to 200 miles and challenging giants like Tesla and Harley-Davidson. His influence extends to Elimobile, where he champions transformative change in clean tech and digital innovation, all while ensuring equitable governance in the modern family office landscape—a topic he’s passionately explored at summits like the Opal Group Family Office & Private Wealth Legacy Summit.

Beyond boardrooms and balance sheets, Marco is a prolific thought leader and author. His 2021 release, Entrepreneur Madness: The Code is Your Life, distills decades of global conference insights, personal anecdotes from a childhood steeped in history—from his family’s ties to the founding of Madrid’s Ritz Hotel to rubbing shoulders with icons like Brigitte Bardot and King Charles III—and eye-opening strategies for moral capitalism, gender equality, and industry disruption. Today, as we gather to chart the future of family offices amid geopolitical flux and technological leaps, Marco’s expertise in sustainable development and next-generation planning will undoubtedly ignite our discussions.