During his PhD at the University of Oxford, where he studied Machine Learning for 3D Image Analysis, Kiryl worked on understanding how 3D medical images are formed and how medical doctors perceive, process and analyze them on multiple subconscious levels prior to making their medical assessment.

The insights gained from this research helped him to understand how the human brain can be led to see 3D visuals floating in mid-air, without the need for any headgear.

This knowledge laid the foundations of what would become the HYPERVSN platform – an effective solution for brands to communicate with their customers using 3D holographic content.