A Brand Lives Tomorrow is an investment and advisory company working with emerging consumer brands in fashion, beauty and design. ABLT back creative founders with both financial capital and management, strategic and operational advice. ABLT bring extensive operational experience of starting, growing and selling brands to create working partnerships with founders, aligning investors and founders to create value. Will was the head of the consumer team in equity research at Goldman Sachs where he led the coverage of luxury, retail and e-commerce. He was involved in many high-profile IPOs including Prada, Monclerand Zalando. Will is a qualified chartered accountant and leads the corporate finance, funding and investment side of the ABLT business. Will is also a private investor and manages the family office for the couple who started the luxury clothing brand Farfetch.